The Ram line was redesigned for the 1994 model year. The exterior styling was the result of design concepts by chief designer Phillip E. Payne during 1988-1990, plus extensive customer research that revealed that full-sized pickup buyers were enamored of a strong exterior design that suggested the "look of a big rig truck".

The Escalade was introduced for the 1999 model year in response to German and Japanese competitors and to Ford's 1998 release of the Lincoln Navigator. The Escalade project went into production only ten months after it was approved. The Escalade is built in Arlington, Texas. The name Escalade refers to a siege warfare tactic of scaling defensive walls or ramparts with the aid of ladders or siege towers.

For the 2010 model year, in which U.S. News & World Report ranked it as the number one affordable large SUV,[28] the Suburban will add a new premium interior package that includes tri-zone climate control and handy features like Bluetooth and rear audio controls. In addition, radios that are standard in all 2010 trims get a USB port, allowing for music to be played from auxiliary devices though the radio, as well as charging other small electronics.

In March 2013, Ford had confirmed reports that the next generation Lincoln Navigator would not be a repackaged Ford Expedition as the previous generations were, despite trailing the MKX in terms of sales but ahead of the MKT, but hopes to make it more competitive in the luxury SUV segment as they prepare to take on the Cadillac Escalade, Infiniti QX80, and the Mercedes-Benz GL Class, each of which have already or will launch new generations within 2013 or 2014...

From hard, rutted dirt to steep grades of rock, the F-150 SVT Raptor can take the most unforgiving terrain a truck can set its tires on. Crawling over hills. Racing through brutal desert.* And ready for the kind of off-roading that’s off-limits for the conventional 4-wheeler.

The redesigned lightning featured fresh new styling features and unmatched performance, promising potential buyers the opportunity to own the World's fastest production pickup for under $30,000. Available only as a regular cab, step side model, the Lightning was much more than a standard F150 with visual accents.